Tarte™ Cosmetics are Glamorous and Good for the Earth
Body Health and WellnessPublished October 19, 2011 at 7:25 pm No Comments
Do you worry about what ingredients are truly in your cosmetics? Even cosmetic products that are marketed to be “natural,” or “mineral-based,” can have negative effects on your skin or contain unhealthy ingredients. Maureen Kelly was frustrated with what she was finding in the cosmetics marketplace, and in 1999 decided to do something about it. She believed that she could formulate cosmetics that contained healthy ingredients, left out the harmful ingredients and were sold in fun, trendy packages. Since that time, Tarte Cosmetics, the company she founded out of her apartment, has taken hold of the cosmetics world. Tarte has been featured in countless magazines and Kelly has stayed true to her initial vision of a healthy cosmetic product that is based on natural ingredients that ultimately can do good in the world.
Good For You Ingredients
Tarte Cosmetics’ website features extensive information about what is in their beauty products, and (almost as important) what is not in their beauty products, something many beauty companies aren’t so forthcoming about. All products offered by Tarte clearly state the good ingredients contained within, such as Amazonian clay extracted from the banks of the Amazon River, Tarte’s exclusive t5 super fruit complex™ blend, and even a line of products that are completely vegan, cruelty free and endorsed by PETA. The products aren’t just good for you and good for the earth, they’re fun too! Tarte offers a cosmetics line based on HBO’s “True Blood” series, makeup for that perfect Halloween look, and a little glitz and glamour for the upcoming holiday season.
The saying goes that what you put on your body is just as important as what goes into your body, and this adage couldn’t be truer in regards to cosmetics. Products worn on your face and body every day do have an impact on your skin, and it is especially important to feel confident about the products you use around delicate areas such as the eyes and mouth. Tarte products contain ingredients that are good for the skin. In fact, Tarte cosmetics containing the t5 blend (pomegranate, acai, acerola, goji berry and maracuja) can actually work to repair and renew skin by fighting free-radicals, help regenerate skin cells and reduce the signs of aging.
Packaging Beauty the Green Way
When Maureen Kelly founded Tarte Cosmetics, she wasn’t only fed up with unhealthy ingredients in cosmetics, but also with the ugly, wasteful packaging it came in. Tarte’s commitment to being green includes using packaging that is made from recyclable or recycled materials that can be reused. Tarte’s packaging helps reduce greenhouse gas emissions, reduces waste and helps the company operate in a more sustainable manner. Tarte also rewards customers who recycle their Tarte packaging by returning the containers to Tarte. For certain packages, Tarte offers discounts on customers’ next purchases. You can check their website to see which items this recycling effort includes. Plus, Tarte offers tips on how some of their packages can be reused, such as turning the empty containers into vases or change purses.
Beauty that is Good for the Earth
Tarte’s mission to bring healthy cosmetic products to their customers is in itself refreshing, but the company goes beyond this mission with their efforts to help make the world a greener place. Tarte is part of the Sustainable Amazon Partnership (SAP), a program created by the acai-producing company Sambazon, which promotes healthy forests, creates jobs and performs a host of other beneficial tasks for local Amazon families and farmers. Through the SAP, Tarte is helping the Amazon Rainforest by supporting preservation with customer purchases of products containing the t5 super fruit complex. What could be more beautiful than a cosmetics product that helps the rainforest and helps you feel beautiful inside and out?
